Stumbled across the Oklahoma State promotional video for their football stadium and facility upgrades. Yawn. As stadium upgrades have devolved into an arms race, I am surprised no school escapes from the well-beaten incremental path of bigger, louder, more expensive and creates a truly memorable experience. Instead of watching an MTV Cribs episode for the latest and greatest, it would be memorable to to anything considered different. Instead of solely focusing on sport and school, it would be interesting to incorporate non-linear aspects like nutrition, art/science, and non-traditional athletics. I'd love to see a facility with a wave pool/lazy river and a video conference room with regularly scheduled meetings with business leaders.
Walter Reed has hired Disney to improve its service interactions. I applaud their efforts, but they stop extremely short. How many employees are going to fall back on conference lessons-learned a day/week/year from now? They need to train, track, and provide feedback to create true value. The fly-in conference method is worthless.
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