I'm extremely impressed how, in a time of cynicism and explicit ignorance towards advertising gimmicks, Apple's "discovered" 4G iPhone could cause such a stir. As social media expands, like a spilled liquid, Apple exploited the oldest advertising trick in the book, suspension of disbelief.
For the story to be accurate, and the phone loss to be accidental, Apple would have to allow a twenty eight year old engineer to leave the premises with the hone. Apple is the company who made iPad developers work in supervised locations before the release of the device.
The discovered phone was sold (scalped) for $5,000. It could have been sold to a techno-geek for $100K.
Oh, and yesterday Apple released their earnings report. Fortuitous timing.
Well played, Mr. Jobs, well played.
1 comment:
I agree. Who actually is falling for this stunt?
If this was real, the guilty party would have been fired yesterday. And he/she would have blabbed to Oprah and be booked on all the late night shows.
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