Tuesday, October 18, 2005

Blink / The Tipping Point

Blink and The Tipping Point, by Malcolm Gladwell, fit into the mold I consider to be the normal arch of success for literature, appeal to the masses, while approaching their respective subjects from a number of atypical angles that are thought-provoking while avoiding the pitfall of full disclosure and explanation. I'm not going to rehash the premises of the books, rather, there are certain areas that were amazing reading.

Gladwell's revelation in 'Blink' that the expressions of the face are controlled by both conscious and subconscious emotions makes for an easy grasp of the idea, but leaves open the avenue for further thought to the ramification of the idea. Flipping TV channels and viewing facial expressions, coupled with dialogue gives a fantastic insight into the actual emotions of the individual. My first thoughts go to using the face-reading ability in a gambling setting, where the "tell" isn't the sustained mien of an opponent/dealer (controlled by conscious thought), but the instantaneous expression of emotion, based on circumstance. Plainly put, I'd imagine if you were to concentrate on a few facial tics of an opponent as his situation (cards) are revealed, you'd have an advantage (coupled with percentages, and your hand).

As confusing as the last paragraph is to those who haven't read the books, I recommend them both. Not outstanding reading, but some of the best reading I have encountered this year. I look forward to reading the source material.

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